Rob Calls this one the "USA One" Strap. It is made of super soft leather with the initials USA embossed on the leather, but he also can put your initials in the "Scribe Box." This has been one of his most popular straps because of the high quality of the leather yet the price is afforadable and it is completely reversible. This means you can use it as two different straps but you just have to carry one. One side is smooth carving leather and the other side is soft coach leather.